In the latest episode of The Mortuary Show Podcast, host Michael Cooney engages in a thought-provoking conversation with industry expert Pierce Dempsey. Together, they explore the intricate world of funeral homes, offering valuable insights for funeral business owners and morticians. The discussion spans a wide array of topics, from managing operations in multiple locations to the transformative experiences gained at the Southern Cemetery Cremation Funeral Association (SCCFA) Convention.
Managing Operations and Strategic Expansion
The podcast begins with Pierce Dempsey sharing the strategic decisions behind expanding their funeral business. A business that began with cemeteries throughout Georgia multiple generations ago, and now has reach as a cremation society in Georgia & Ohio.
Pierce reflects, "When we opened in Georgia, we thought we were going to put three, four, or five locations all over the state.We quickly realized we service all over and just out of the one location- we don't need to expand in Georgia."
The realization led them to explore other states with similar demographics, eventually zeroing in on Columbus, Ohio. The decision was not just about geography but a meticulous consideration of factors like population cremation rates and convenient accessibility.
Pierce notes, "So we started looking at other states that have other Metro areas that have similar population cremation rates, things like that, things kept going back to Columbus."
The unconventional choice of Columbus showcases the strategic thinking involved in expanding beyond familiar territories. Pierce shares the oddity of the decision, stating, "My dad had never been to Columbus before starting the business. Really odd, yeah."
The Role of Industry Associations: Catalyst for Growth
The podcast delves into the pivotal role of industry associations in the growth of funeral businesses. Pierce mentions, "that really grew the sales organization. And really through state and regional associations, he started seeing these people out in the industry that were very successful."
Associations like the Southern Cemetery Cremation Funeral Association (SCCFA) play a crucial role in connecting professionals and fostering growth. Pierce highlights the impact of learning from successful individuals within the industry, citing Gary O'Sullivan as an example. Gary, a member of the SCCFA, served as an inspiration for those looking to elevate their funeral businesses.
Balancing Business and Service: The Sales Perspective
A significant part of the conversation focuses on the often-overlooked aspect of running a funeral business – the sales and business side.
Michael contributes, stating, "It's super, super important because not only are we trying to do our best job serving every family, of course, we're also trying to run a business."
Michael emphasizes the symbiotic relationship between running a successful business and providing excellent service to families. The conversation challenges the notion that focusing on the sales portion of the funeral industry compromises the compassion and integrity of the service.
"There's nothing wrong with, I always say, focusing on the sales portion, the business side of things, because that will help us to better serve our family. So it all works hand in hand," affirms Michael.
The Southern Conference: A Transformative Experience
As the podcast unfolds, the focus shifts to the SCCFA Convention, an event Pierce's family has been attending for generations. Pierce sheds light on the SCCFA's mission, stating, "We're really about education and about promoting our entire industry, which is why we include Cemeteries, Cremation and Funeral service at the convention."
The SCCFA Convention is not just a gathering; it's an immersive experience where funeral professionals can network, learn about the latest trends, and take a break from the demanding life of a funeral director. Pierce describes the conference as the "Goldilocks of conventions," not too small, not too big, but just right. The annual convention, in partnership with different states, provides a wide range of insights and networking opportunities.
Key Takeaways for Funeral Professionals
The podcast episode leaves funeral professionals with valuable takeaways:
Strategic Expansion: Choose locations based on demographics and strategic considerations rather than simply geographical convenience.
Industry Associations: Engage with associations like the SCCFA to connect with successful individuals and foster growth in the funeral industry.
Balancing Business and Service: Embrace the business side of funeral service without compromising the compassion and integrity of the work.
The Southern Conference: Attend industry conferences like the SCCFA for transformative experiences, networking, and staying updated on industry trends.
Embrace the Transformative Power of the SCCFA Convention
The Mortuary Show Podcast episode with Pierce Dempsey offers a rich tapestry of insights for funeral professionals. From strategic expansion decisions to the importance of industry associations and the delicate balance between business and service, this episode provides a holistic view of the funeral industry.
As an added bonus, the episode introduces the Southern Cemetery Cremation Funeral Association (SCCFA) convention, a must-attend event for funeral professionals. The SCCFA convention is not just a convention; it's an opportunity to immerse oneself in a supportive community, learn from industry experts, and embrace the transformative power of education and networking.
To learn more about the SCCFA convention and its upcoming events, visit SCCFA Conference Website. Elevate your career, expand your knowledge, and connect with like-minded professionals at the Goldilocks of conventions – the Southern Cemetery Cremation Funeral Association conference.
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